Diploma in Digital Marketing (3 Months)

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  • 1 Month Training + 2 Months Internship + 7 Days Personality and Self-Development Training for Interviews
  • One-on-One Interaction
  • Experienced Professionals as Tutors
  • Hands-on Experience with Live Projects
  • Placement Assistance
  • Course Certificate from Ascend Academy
  • Internship Certificate from Techsche
  • Experience Certificate from Techsche

Course Fee: ₹30,000 (Including GST)
Admission Fee: ₹2,000
First Instalment: ₹14,000
Second Instalment: ₹14,000

Syllabus

  1. Introduction to Digital Marketing 
  2. Basic WordPress Development 
  3. Search Engine Optimization (SEO) 
  4. Search Engine Marketing 
  5. Social Media Optimization 
  6. Social Media Marketing 
  7. Email Marketing 
  8. Content Marketing 
  9. INTRODUCTION TO AI 
  10. Case Studies 
  11. Personality and Self-Development Training for Interviews 
  12. Project & Certifications 
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COURSE MODULES

01. Introduction to Digital Marketing
  • What Is Digital Marketing
  • Digital Marketing Opportunities
  • Traditional Marketing vs Digital Marketing
  • Digital Marketing Channels (SEO, SEM, SMM, Email, etc.)
  • Current trends in Digital Marketing
  • Domain Purchasing and Hosting
  • Introduction to WordPress
  • Installing WordPress on a local server
  • Setting up themes, plugins, and widgets
  • Creating pages, posts, and menus

Practical Activity: 

  • Building a simple WordPress website and optimizing the homepage. 
  • Introduction to SEO: On-page & Off-page
  • Keyword Research and Tools (Google Keyword Planner, SEMrush)
  • On-page SEO techniques: Meta tags, headers, content optimization
  • Off-page SEO: Backlinking strategies
  • Local SEO basics
  • SEO Audit Techniques

Practical Activity: 

  • Conducting keyword research for a website and implementing SEO strategies on the WordPress site. 
  • Introduction to SEM and Pay-Per-Click (PPC) Marketing
  • Google Ads: Structure, Bidding, and Budgeting
  • Creating and Managing Google Ad Campaigns
  • Google Ads Quality Score
  • Performance Monitoring and Optimization

Practical Activity: 

  • Setting up a small Google Ads campaign and analyzing its performance. 
  • Social Media Profile Creation
  • Facebook Page Creation & Marketing
  • Social Media Management (Instagram, YouTube, X(Twitter), LinkedIn)

Practical Activity: 

  • Optimizing a business profile on platforms like Facebook, Instagram, and LinkedIn. 
  • Paid vs Organic Social Media
  • Facebook, Instagram, LinkedIn Ads: Setup, Targeting, and Budgeting
  • Creating effective ad copies and creatives
  • Meta Business Manager

Practical Activity: 

  • Running a small ad campaign on Facebook/Instagram. 
  • Importance of Email Marketing
  • Mailchimp
  • Gmail Ads

Practical Activity: 

  • Creating and sending an email marketing campaign. 
  • Introduction to Content Marketing
  • Content Calendar and Strategy
  • Types of content: Blogs, videos, infographics, e-books
  • Storytelling and content promotion strategies

Practical Activity: 

  • Writing and publishing a social media content & blog post optimized for SEO. 
  • Role of AI in digital marketing
  • AI tools for automating SEO, SEM, and content marketing
  • Chatbots for customer service
  • Personalization and Predictive Analytics

Practical Activity: 

  • Exploring AI tools like ChatGPT, Jasper, Google Gemini, and AI-based SEO tools. 
  • Marketing funnels
  • Successful Social Media Campaign
  • Social Responsibilities and Cause Marketing

Practical Activity: 

  • Presenting case study findings and insights. 
  • Resume building and LinkedIn profile optimization
  • Communication skills for digital marketing roles
  • Interview preparation: Common questions, mock interviews

Practical Activity: 

  • Mock interviews and feedback sessions. 
  • Students work on a live project or business case where they apply all the learned skills (SEO, SEM, SMM, Email, etc.) and present their strategies and results.
  • Digital Marketing Certifications
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