Diploma in Digital Marketing
Gain the skills to build a successful career in the fast-growing digital world. This program covers SEO, social media, Google Ads, content marketing, and analytics—equipping you with practical knowledge to plan, execute, and optimize effective online marketing campaigns.
Your Gateway to a Successful Digital Marketing Career
Learn how to grow brands and businesses online with our comprehensive Digital Marketing Diploma. This course covers essential tools and strategies in SEO, social media, Google Ads, content marketing, and analytics. Gain hands-on experience and become a job-ready digital marketer capable of driving real online results.
Course Duration
3 Months
Course Modules
10+ Modules
What You’ll Learn
Module 1 - Overview of Marketing
Topics Covered
- Basics of Marketing
- Role of Internet & Digital Marketing
- Digital Marketing Details
Tools Used
- Trends
- HubSpot
- Canva
Module 2 - Strategy Making/Planning
Topics Covered
- Marketing Strategy Creation
- Elements of Strategy
- Customer Attraction
- Student Task: Develop Marketing Strategy
Tools Used
- Google Keyword Planner
Module 3 - Website Creation (Static/Dynamic)
Topics Covered
- HTML & CSS Basics
- Website Structure
- Domain, Hosting & Web Servers
- Types of Websites
Tools Used
- Namecheap
- Godaddy
- Hostinger
- Infinityfree
Module 4 - WordPress Course Outline
Topics Covered
- CMS Overview
- Domain & Hosting Setup
- Local Server Setup
- WordPress Installation & Database
- Themes & Plugins
- Site Content & Customization
- Practical: Full Website Development
Tools Used
- WordPress
- Yoast SEO
- Elemnetor
- Astra Theme
- WPForms
Module 5 - Search Engine Optimisation (SEO)
Topics Covered
- SEO Basics & Keyword Research
- Competitive Analysis
- SEO Content Creation
- Technical SEO Fixes
- SEO Reporting & Auditing
Tools Used
- Google Search Console
- Google Keyword Planner
- Uber Suggest
- SEMrush
- Ahrefs
- Screaming Frog
- Moz
- Site Checker
- SEO Minion
- RankMath
Module 6 - Local SEO
Topics Covered
- Local SEO Overview
- Google My Business Setup
- Profile Optimization
- Ranking Signals
Tools Used
- WordPress
- Yoast SEO
- Elemnetor
- Astra Theme
- WPForms
Module 7 - Search Engine Marketing(SEM)
Topics Covered
- CMS Overview
- Domain & Hosting Setup
- Local Server Setup
- WordPress Installation & Database
- Themes & Plugins
- Site Content & Customization
- Practical: Full Website Development
Tools Used
- WordPress
- Yoast SEO
- Elemnetor
- Astra Theme
- WPForms
Module 8 - Search Media Marketing(SMM)
Topics Covered
- Facebook & Instagram Marketing(Organic + Paid)
- Page Optimization & Insights
- Audience Targeting & Campaign Setup
Tools Used
- Meta Business Suite
- Facebook Ads Manager
- Instagram Insights
- Canva
- Meta Pixel Helper
Module 9 - LinkedIn Marketing
Topics Covered
- LinkedIn Profile & Page Optimization
- Content & Connection Strategy
- LinkedIn Ads & Lead Generation
Tools Used
- LinkedIn Campaign Manager
- Hootsuite, Buffer, Canva
Module 10 - Twitter Marketing
Topics Covered
- X (Twitter) Ads Manager
- Hootsuite
- Canva
Tools Used
- WordPress
- Yoast SEO
- Elemnetor
- Astra Theme
- WPForms
Module 11 - Pintrest Marketing
Topics Covered
- Pinterest Profile Setup
- Boards & Pins Optimization
- Pinterest Business Hub
Tools Used
- Pinterest Business
- Canva
Module 12 - Social Media Optimization(SMO)
Topics Covered
- SMM vs SMO
- Hashtag Strategy
- Impact of Social Media on SEO
Tools Used
- Hootsuite
- Buffer
- Canva
Module 13 - Video/Youtube Marketing
Topics Covered
- Video Marketing Basics
- Channel Creation & Optimization
- Video SEO Techniques
Tools Used
- YouTube Studio
- Canva
- VidIQ
Module 14 - Youtube SEO
Topics Covered
- Keyword Research
- Optimization & Ranking Factors
- AdSense Integration & Analytics
Tools Used
- YouTube Studio
- VidIQ
- Google AdSense
Module 15 - Content Marketing
Topics Covered
- Optimization & Ranking Factors
- Research & Analysis
- Blog Writing Practical
Tools Used
- ChatGPT
- Gemini
- Wordtune
- Grammarly
- Google Docs
- Quillbot
Module 16 - Email Marketing
Topics Covered
- Email Marketing Fundamentals
- Strategy & Campaign Setup
- Automation & Templates
Tools Used
- Mailchimp
- HubSpot Email
Module 17 - WhatsApp Marketing
Topics Covered
- WhatsApp Business Setup
- Automation & Integration
- One-Click Chat Setup
Tools Used
- WhatsApp Business App
Module 18 - Designing Using Canva
Topics Covered
- Canva Interface & Tools
- Creating Social Media Creatives
- Creating Social Media Creatives
Tools Used
- Canva
- Remove.bg
Module 19 - Google Analytics
Topics Covered
- GA4 Setup & Tag Installation
- Goals, Reports, & Insights
Tools Used
- Google Analytics 4
- Google Tag Assistant
Module 20 - Google Tag Manager
Topics Covered
- Tag Manager Setup
- Tag Implementation
- Remarketing Configuration
Tools Used
- Google Tag Manager
- Google Ads
- GA4
Module 21 - Google Search Console
Topics Covered
- Site Verification
- Indexing & Crawl Reports
- Troubleshooting Errors
Tools Used
- Google Search Console
- Screaming Frog
- XML Sitemap Generator.
Module 22 - Quora Marketing
Topics Covered
- Quora Profile Creation
- Answer Optimization
- Analytics & Link Building
Tools Used
- Quora Business
- oogle Alerts
Learn.
. Dominate
The AI Way with Ascend Academy
Take the Next Step – Digital Marketing Diploma
Take the first step toward your digital marketing career. Fill out the form below to register for the Diploma in Digital Marketing course and join a program designed to help you master the latest tools, strategies, and trends in the online marketing world.