Advanced Social Media Marketing Course (1.5 Months)

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  • 1.5 Months of Comprehensive Training + 7 Days Personality and Self-Development Training for Interviews
  • One-on-One Interaction
  • Experienced Professionals as Tutors
  • Hands-on Experience with Live Projects
  • Placement Assistance
  • Course Certificate from Ascend Academy
  • Internship Certificate from Techsche
  • Experience Certificate from Techsche

Course Fee: ₹20,000 (Including GST)
Admission Fee: ₹2,000
First Instalment: ₹9,000
Second Instalment: ₹9,000

Syllabus

  1. Introduction to Social Media Marketing (SMM) 
  2. Social Media Strategy & Content Planning 
  3. Facebook and Instagram Marketing [Meta] 
  4. LinkedIn & Twitter Marketing 
  5. Meta Ads Creation & Optimization 
  6. YouTube Marketing & SEO 
  7. Performance Marketing 
  8. Social Media Analytics & Reporting 
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COURSE MODULES

01. Introduction to Social Media Marketing (SMM)
  • Overview of SMM and its importance in digital marketing
  • Key social platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube
  • Role of SMM in brand building, engagement, and lead generation

Practical Activity: 

  • Develop a basic SMM strategy for a chosen business or brand, including defining goals and audience segmentation. 
  • Setting up SMM goals and KPIs
  • Audience segmentation and targeting
  • Creating a social media content calendar
  • Tools for scheduling and managing social media posts (e.g., Buffer, Hootsuite)

Practical Activity: 

  • Create a 1-month social media calendar for a brand, including platform-specific content ideas and scheduling. 
  • Facebook Business Page setup and optimization
  • Organic vs Paid strategies on Facebook
  • Instagram for business: Profile optimization
  • Facebook Ads and Instagram Ads: Targeting, budgeting, and performance tracking

Practical Activity: 

  • Create and optimize a Facebook Business Page or Instagram Business Profile for a selected brand. 
  • Run a basic Facebook or Instagram Ad with defined audience targeting and a budget.  
  • Optimizing LinkedIn profiles and company pages
  • LinkedIn for B2B marketing: Sponsored content and InMail
  • Twitter marketing strategies: Content creation and Twitter Ads

Practical Activity: 

  • Optimize a LinkedIn profile or company page for professional use. 
  • Create a Twitter marketing plan for a brand, focusing on content types (e.g., tweets, hashtags) and frequency. 
  • Introduction to Meta Business Suite
  • Creating and managing Meta Ads campaigns (Facebook and Instagram)
  • A/B testing and optimizing ads for better performance

Practical Activity: 

  • Set up and launch a Meta Ads campaign using the Meta Business Suite. Perform A/B testing by running two different ad sets and analyze which one performs better. 
  • Setting up and optimizing a YouTube channel for businesses
  • YouTube SEO: Titles, descriptions, tags, and thumbnails optimization
  • Video marketing strategy for brand visibility

Practical Activity: 

  • Create a YouTube channel for a brand or optimize an existing one. 
  • Upload a video and optimize it using SEO techniques, including keyword-rich titles, descriptions, and tags. 
  • Introduction to Performance Marketing
  • Overview of Google Ads and Meta Ads
  • Budgeting and optimizing ad campaigns for maximum ROI

Practical Activity: 

  • Set up a basic Google Ads campaign with a small budget, focusing on a specific keyword group. 
  • Monitor performance and adjust targeting and budget for optimization. 
  • Overview of social media analytics tools (Facebook Insights, Instagram Insights)
  • Tracking performance: Engagement, reach, and conversions
  • Reporting and improving social media strategies based on data

Practical Activity: 

  • Use Facebook Insights or Instagram Insights to analyze the performance of a previous post or campaign. Create a report based on the metrics (reach, engagement, etc.) and suggest improvements. 

Case Studies:

  • Analyzing real-world SMM campaigns from global brands 
  • Discussing the impact and results of specific strategies on brand success 
  • Reviewing successful and unsuccessful campaigns to understand best practices and lessons learned 

Final Project: 

Students are required to create a comprehensive Social Media Marketing Strategy for a fictional or real brand, incorporating everything learned from the course. 

Certifications: 

Upon successful completion of the final project and all course modules, students will receive a Social Media Marketing Course Certification from the institution. 

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