Advanced SEO Course (1.5 Months)

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  • 1.5 Months of Comprehensive Training + 7 Days Personality and Self-Development Training for Interviews
  • One-on-One Interaction
  • Experienced Professionals as Tutors
  • Hands-on Experience with Live Projects
  • Placement Assistance
  • Course Certificate from Ascend Academy
  • Internship Certificate from Techsche
  • Experience Certificate from Techsche

Course Fee: ₹20,000 (Including GST)
Admission Fee: ₹2,000
First Instalment: ₹9,000
Second Instalment: ₹9,000

Syllabus

  1. Introduction to Search Engine Optimization (SEO) 
  2. Keyword Research & Optimization 
  3. On-Page SEO Optimization 
  4. Technical SEO 
  5. Content Optimization & SEO-Friendly Writing 
  6. SEO Tools and Analytics 
  7. Local SEO Optimization 
  8. Off-Page SEO (Link Building) 
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COURSE MODULES

01. Introduction to SEO & Search Engines
  • What is Search Engine Optimization (SEO)?
  • What is a Search Engine?
  • Types of Search Engines
  • How Search Engines Work: Crawling, Indexing, and Ranking
  • Google Algorithm: Updates and How It Works (e.g., Panda, Penguin)
  • White Hat vs. Black Hat SEO: Ethical vs. Unethical Practices
  • SEO (What, Why, Types)

Practical Activity: 

  • Analyze the latest Google Algorithm update and review its effects on search engine rankings. Compare white and black hat SEO techniques
  • Keywords & Keyword Types (Short-tail, Long-tail, LSI)
  • Keyword Research Methods
  • InstallingUsing Google Keyword Planner WordPress on a local server
  • Analysing Competitor Keywords
  • Guidelines for Content Repurposing

Practical Activity: 

  • Perform keyword research for a specific industry using Google Keyword Planner and create a keyword strategy that includes different types of keywords. 
  • Meta Tags (Title, Description)
  • SEO Plugins (RankMath & Yoast SEO)
  • Image, Video, Anchor & Content Optimization
  • Headings and Subheadings (H1-H6)
  • SEO-Friendly URL Structure
  • Search Snippets (Rich Snippets, Featured Snippets)

Practical Activity: 

  • Optimize an existing webpage using an SEO plugin (Yoast or RankMath). Focus on creating SEO-friendly URLs, meta tags, and structured content. 
  • Sitemap (HTML & XML)
  • Robots.txt (Crawling, Indexing)
  • Structured Data / Schema Markup
  • Website Architecture Optimization
  • Mobile-Friendly Test
  • Page Speed Insights (Core Web Vitals)

Practical Activity: 

  • Conduct a technical SEO audit using tools like Screaming Frog or PageSpeed Insights. Analyze and improve website architecture and mobile-friendliness. 
  • How to Write SEO-Friendly Blogs that Convert ?
  • SEO-Friendly Content Writing
  • Optimizing Blog Posts for SEO
  • Internal & External Linking Strategies
  • Ranking Existing Content

Practical Activity: 

  • Write an SEO-optimized blog post on a trending topic, focusing on keywords, internal/external links, and SEO-friendly formatting. Rank an existing blog using content optimization techniques. 
  • Advanced SEO Tools (SEMRush, Ahrefs, Moz)
  • Google Search Console
  • Google Analytics: Traffic, Conversions, and SEO Performance
  • SEO Roadmap: Tracking SEO Progress
  • SEO Audit Techniques and Tools

Practical Activity: 

  • Use Google Analytics and Google Search Console to analyze a website’s SEO performance. Generate a report that highlights traffic, keyword performance, and areas for improvement. 
  • Setting up Google My Business (GMB)
  • Local Keyword Research
  • NAP (Name, Address, Phone Number) Consistency
  • Importance of Online Reviews and Reputation Management
  • Local Citations and Directory Listings

Practical Activity: 

  • Create or optimize a Google My Business profile for a local business. Conduct a local keyword search and implement citation-building strategies. 
  • Link Building Strategies: Creating High-Quality Backlinks
  • Internal & External Links
  • Social Signals and Their Role in SEO
  • Analyzing Competitor Backlinks using SEO Tools
  • Off-Page SEO Guidelines and Best Practices

Practical Activity: 

  • Develop a link-building strategy by identifying authoritative websites in the industry. Perform outreach for backlink opportunities. 

Case Studies: 

  • Real-world analysis of successful SEO campaigns 
  • Identifying key SEO strategies used by leading brands 

Final Project: 

Conduct a comprehensive SEO audit for a website: 

  • Keyword Research 
  • On-Page & Technical SEO Improvements 
  • Link Building Strategy 
  • Local SEO Optimization 
  • Content Strategy for Blog Writing 

Certifications: 

Upon successful completion of the final project and all course modules, students will receive a Search engine optimization (SEO) Course Certification from the institution. 

 

 

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